Mother, wife, DFW’s favorite radio personality and now entrepreneur, Kellie Rasberry has launched her newest venture, Emma Kelly & Me. On Emma Kelly & Me, shoppers will find clothing, accessories and what Rasberry calls “elevated basics,” all of which are under $100.
Rasberry first bought the internet domain EmmaKellyAndMe.com around the time when her daughter, Emma Kelly, was a baby. At first, Rasberry wasn’t sure what she was going to do with it, but she later decided she wanted to use the platform to create something that aligned with her values.
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“For the longest time, it was just the two of us against the world,” Rasberry said in a press release. “And as a single mom, my goal was to raise a daughter filled with a spirit of independence, generosity, compassion, and confidence. It’s a goal I’m still striving to achieve to this day,” said Rasberry, “So when I was looking for the perfect name to represent my venture into the fashion business, Emma Kelly & Me was my first and only choice. I’m looking forward to adding Emma Kelly’s vision and voice to the site in the future so it is truly a project we can grow together.”
To kick off the launch of Emma Kelly & Me, Rasberry collaborated with designer Parker & Hyde to produce three leopard-print handbags. The handbags are made from genuine Brazilian “Hair on Hide” leather and contain a raspberry pink canvas interior and complementary leather tassel.
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“Emma Kelly & Me is a clothing and accessories brand with a goal of dressing women (and women-in-training) in apparel that gives them confidence.” said Rasberry in a press release. “I believe clothing does more than just cover the body. Clothing is a reflection of how we feel about ourselves. If Emma Kelly & Me can help a woman feel confident by wearing our clothing, then we have done a beautiful thing because #ConfidenceIsBeautiful!”
To shop Rasberry and Emma Kelly’s new collection, visit ekandme.com.