In anticipation of the upcoming solar eclipse, SunChips announced that it will be offering a new cosmic flavor for a limited time.
Inspired by the natural phenomenon, the chip brand is releasing its brand new Pineapple Habanero and Black Bean Spicy Gouda SunChips.
SunChips said that it chose those flavors because they are “reminiscent of sunny skies and bright days ahead while nodding to the moon with a cheesy touch."
The exclusive chips will be offered online for hungry eclipse viewers beginning at 1:33 p.m. on April 8, 2024, and will be available during the 4 minutes and 27 seconds that make up the solar eclipse’s total duration (while supplies last).
"SunChips draws inspiration from the sun so there's no better moment to spotlight this snack than during the extraordinary solar eclipse," said Rhasheda Boyd, vice president of marketing at Frito-Lay. "With this exclusive flavor drop, fans who enter for a chance to win their own bag during the moment of totality will have the opportunity to continue celebrating the eclipse even after the rare event is over."
Partnering with SunChips on the celestial flavor is astronaut and researcher Kellie Gerardi. Gerardi is renowned for her ability to make complicated space concepts more fun and accessible for all, making the partnership with SunChips a fitting pairing for the accomplished astronaut.
"As a researcher and astronaut with a love for all things space, I can't wait to celebrate this exciting event with SunChips," said Gerardi. "Total solar eclipses are rare and special events, and I hope people can take a moment out of their busy lives to pause and enjoy the incredible sight. That's why I'm so excited that SunChips is commemorating this rare celestial event by offering fans a chance to get in on the fun with their exclusive Solar Eclipse flavors."
SunChips’ Pineapple Habanero and Black Bean Spicy Gouda flavor can be found at SunChipsSolarEclipse.com.
