There’s a certain energy at the PGA of America headquarters. Something in the air. Maybe it’s the towering portraits of golf legends on the walls, or the sunlight pouring through the glass overlooking Fields Ranch East. Or maybe, it’s the feeling that history is about to be made.
In June 2025, Frisco will take center stage as it hosts the KPMG Women’s PGA Championship — the first time this major event has come to Texas. Set for June 19-22, the tournament will bring together the world’s top female golfers, right here at the PGA, with a record-setting purse exceeding $10 million. This will have a lasting impact not only on the sport but on the local community, as well.
The KPMG Women’s PGA Championship is one of the five major championships on the Ladies Professional Golf Association Tour, and for the first time, it will be held in Frisco. The event is hosted in partnership with the PGA of America, KPMG and the LPGA. KPMG, a global leader in professional services, provides audit, tax and advisory services to businesses, and it is committed to advancing women’s leadership and empowerment. Through its sponsorship of the championship, KPMG continues to play a pivotal role in promoting gender equality. The tournament itself has grown in prominence, offering world-class competition while championing the elevation of women in sports and other industries.
“This championship is about empowering women — both on and off the course,” said Jason Mengel, the PGA of America Championship director, sitting down with Local Profile in a conference room at the PGA headquarters. It’s hard to believe that in just a few months, some of the best players in the world will be competing a few hundred yards away.
The 2025 field will include many of the sport’s biggest names, including Nelly Korda, Lydia Ko and defending champion Amy Yang. Rising stars like Rose Zhang and Charley Hull will also be on the hunt for one of the most coveted titles in women’s golf.
But the significance of this event goes beyond the leaderboard. “Having it here is something different,” said Ashley Miller, general chair for the championship. “You’re standing right beside these individuals who are at the top of their game.”
Another unique aspect of the championship is the inclusion of the Dance Floor and the Swing — interactive fan zones that blend music, movement and golf in a way not seen at other majors. These lively spaces create a festival-like atmosphere that appeals to golf enthusiasts and professional golfers alike. “Not only do they have accessibility to these athletes, but they will be able to walk alongside them,” Miller continues.
For Frisco, already known as Sports City USA, this marks a turning point. It’s not just hosting a championship. It’s helping shape the future of the game.
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Frisco’s transformation into a golf destination didn’t happen overnight. With the opening of PGA Frisco and the Omni PGA Frisco Resort, the city has positioned itself as a premier venue for major championships, such as the KitchenAid Senior PGA Championship in 2023 — but the 2025 KPMG Women’s PGA Championship will be its highest-profile women’s event yet.
Mengel explained that there would be over 26 hours of live coverage on the NBC platforms. He added that Live From, the Golf Channel’s studio show, would also be broadcast from PGA Frisco that week.
“That’s another 19 hours of coverage broadcast right from here,” Mengel explained. “And that’s not just a domestic broadcast — that goes around the world to over 500 million households in nearly every country and territory on the planet.”
That kind of reach isn’t just a win for the LPGA. It’s a spotlight on Frisco — its facilities, its fans and its future. From the moment PGA Frisco opened, local leaders embraced the vision of becoming a hub for golf, investing in infrastructure and partnerships to support all levels of play and community engagement.
Organizations like the Northern Texas PGA Section have helped build that foundation, providing everything from youth programming to volunteer coordination. Their involvement ensures that events like the Women’s PGA aren’t just one-offs but part of a larger, sustainable golf culture.
“Frisco has really embraced this event,” Mengel said. “The partnerships we have here will help ensure that this championship and others going forward will be an incredible success.”
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Texas has long been fertile ground for golf, and in recent years, the women’s game has seen remarkable growth across the state. In 2024, more than 7 million women and girls played golf on courses nationwide — the highest participation since 2019. Texas alone is home to over half a million female golfers, and more than 20 LPGA Tour players either hail from or currently live in the Lone Star State. “Texas is home to so many great female golfers,” Mengel said.
That includes nearly two dozen active players from the Dallas-Fort Worth area, several of whom are ranked among the top players in the world. For them, this championship is both a homecoming and a spotlight. And for local fans, especially young girls picking up a club for the first time, it’s a powerful source of inspiration.
“Think about the accessibility to the top golfers in the world,” Miller said. “As a mom, whether of a daughter or just in general, having that kind of access is really meaningful.”
One of the key aspects of the KPMG Women’s PGA Championship is its focus on making the sport accessible to everyone, particularly families and youth. “We want this to be an event for all ages,” Miller said. “We’re offering complimentary tickets for kids 15 and under and military personnel to ensure everyone can attend and experience this amazing event.”
Local youth engagement is a priority, with the PGA of America working closely with Frisco ISD to provide opportunities for local high school golfers. “We’re hosting Junior Day on Saturday of Championship Week and Frisco ISD’s high school golfers have a practice tee here and can come out and play the golf course, practice their skills,” said Mengel. “Programs like this are about inspiring the next generation and making golf a more inclusive sport.”
This tournament’s impact will reach a level that’s not just personal but also regional, and the economic ripple effect of PGA Frisco goes far beyond the dates of the tournament itself. According to Kelly Walker of Visit Frisco, PGA Frisco has the potential to generate $2.5 billion for the local economy over the next 20 years.
The numbers from past events speak for themselves. The 2023 KitchenAid Senior PGA Championship injected more than $4 million into Frisco’s economy, and the 2025 KPMG Women’s PGA Championship is expected to surpass that. “These events are a major driver for the community,” said Miller. “It’s not just about the tournament — it’s about the long-term benefits for Frisco and its residents.”
The city’s infrastructure investments — from world-class golf courses to top-tier resorts — play a crucial role in supporting these large-scale events. But it’s the partnerships with local businesses, like the Omni PGA Frisco Resort and the Northern Texas PGA Section, that truly make the difference.
“We have very supportive golf fans in the community and certainly hope that, as we continue to host these major championships here, they will come back again and again,” said Mengel.
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Frisco’s rise as a key destination for golf has been nothing short of impressive. Having already hosted the 2023 Senior PGA Championship, the city is on track to cement its status with the upcoming 2025 KPMG Women’s PGA Championship and the 2027 PGA Championship, marking a new era for golf in North Texas.
One of the standout features of the 2025 championship is the expanded infrastructure, designed to enhance the experience for players and fans alike. Significant upgrades, including additional parking and a new secondary staging area near Hole 12, will accommodate the growing demand for space and improve overall flow during the event. Corporate guests will benefit from streamlined access with new parking arrangements at Panther Creek High School, simplifying their experience.
Event organizers are also exploring innovative ways to enhance spectator engagement, including adjusting entry points based on wind direction to maximize viewing opportunities for fans. The goal is to provide a seamless experience that allows fans to witness the world’s best players practicing and competing from the moment they arrive.
As PGA Frisco continues to host major events, lessons learned from each championship will shape future tournaments. “We learn something from every event,” said Mengel. “From logistics to the spectator experience, every tournament gives us a chance to do better the next time.” These lessons will help refine future events, including the upcoming 2027 PGA Championship.
As the countdown to June 2025 begins, excitement for the KPMG Women’s PGA Championship continues to build. For the city of Frisco, it’s more than just a week of golf, it’s a celebration of community, a testament to the growing role of women in sports and a pivotal moment in Texas golf history.
As the world’s top female golfers tee off in Frisco, the legacy of this championship will reverberate far beyond the fairways, inspiring the next generation and further establishing Frisco as a premier global golf destination and, of course, Sports City USA.
This story originally appeared in the May/June 2025 issue of Local Profile. To subscribe, click here.
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