A collaboration between GF Sports & Entertainment and the Dallas Cowboys is set to extend the globally renowned football franchise into the domain of professional tennis.
The Dallas Open, elevated to an ATP 500-level tournament, will attract elite tennis players from across the globe to compete at the Ford Center at The Star in Frisco. The venue, also serving as the Dallas Cowboys World Corporate Headquarters and Training Facility, is poised to host the event starting in 2025.
“As America’s newest ATP 500-level tournament, the Dallas Open continues to grow the sport offering greater competition, star power and ranking points to American players on the professional tennis circuit, as well as those coming from abroad,” Dallas Open Executive Vice President of Tennis Operations & Tournament Director Peter Lebedevs said.
Elevating its standing from an ATP 250 to an ATP 500 event within a mere two years, the Dallas Open is poised to assemble its most formidable lineup since relocating to North Texas in 2022. This advancement not only affords players the chance to accumulate more ATP ranking points at the Dallas Open but also comes with a substantial prize pool of approximately $2.8 million.
To officially inaugurate the new chapter of the Dallas Open, John Isner, a Dallas resident and 16-time ATP tour winner, showcased his skills by successfully making a 30-yard field goal at the Cowboys Training Facility on Nov. 28, 2023. Despite retiring from professional tennis earlier this year, the father of four played a pivotal role in bringing the men's pro tennis tour to North Texas. His triumphant kick at the future home of the Dallas Open serves as a symbolic celebration of the collaboration with the Dallas Cowboys and the tournament's remarkable progress, evolution and expansion. Watch the video of John Isner's Field Goal kick here.
The Dallas Open is set to become one of the 16 prestigious global events at the 500-level, standing out as one of only two in the United States. Recently, the ATP designated the Dallas Open as one of three tournaments worldwide to be elevated to the 500-level from a pool of 17 applicants. Alongside Doha, Qatar and Munich, Germany, the Dallas Open will host a 500-level event, marking a significant milestone in the tournament's recognition and status.
“We are thrilled to partner with the Dallas Cowboys as the Dallas Open begins a new chapter as an ATP 500 tournament,” said Gary Fuhrman, Chairman, CEO and Founder of GF Capital. “We look forward to welcoming a stronger, more diverse field of players and thousands of enthusiastic tennis fans at The Star in Frisco, the new home of the Dallas Open.”