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Omni Frisco Hotel To Host Dallas Cowboys Kickoff Event

The event will feature live music, tailgate-inspired refreshments, photo ops with the Dallas Cowboys Cheerleaders and more

It's time to kickoff the Cowboys season! On Sept. 28, 2023, Omni Frisco Hotel at The Star will be hosting its "Toasting to Touchdowns" event in celebration of a brand new season for the Dallas Cowboys.

The Cowboys kickoff event will give North Texas residents the opportunity to socialize with other fans of "America's Team," enjoy a number of refreshing beverages and tailgate-inspired culinary delights, take in some live music and more.

Making an appearance at the event are members of the Dallas Cowboys Cheerleaders, who will be offering photo opportunities for fans in attendance. 

In addition, the event will also be featuring a number of activations from popular drink bands such as Miller Lite, Blue Moon, Vizzy Hard Seltzer, Aperol Spritz, Tito’s Homemade Vodka and much more. The activations will be spread out along the hotel's elevated pool deck. 

This event is exclusively for individuals aged 21 and older. Must check in at the front desk or concierge to show proof of purchase and receive wristbands for entry. The adult-only event is complimentary to overnight guests (limited to two per room) staying at the hotel on Sept. 28. To attend, patrons are required to check in with the hotel's front desk to receive a wristband prior to entry.

For non-hotel guests, general admission for the event is $50 per person, and can be purchased through Eventbrite

Admission for all attendees includes two drink tickets, access to a variety of snacks, as well as complimentary valet service for non-hotel guests.

For more information about Omni Frisco Hotel at The Star, or to book a stay, visit