The PGA of America announced that it will be launching a new marketing campaign this month.
Titled “We Love this Game,” the campaign will reportedly be making its debut on Sept. 25 during the week long 2023 Ryder Cup golf competition on NBC and Peacock, USA Network, Golf Channel and across digital and social media.
The PGA of America says that the aim of the new campaign is to shine a light on the organization’s professional golfers and the role they play in influencing the present and future of the sport and industry by delivering enjoyable experiences to players everywhere.
“The PGA of America consists of more than 29,000 men and women golf professionals who are motivated by their love for the game of golf, which is the underlying concept behind the ‘We Love this Game’ campaign,” said PGA of America President John Lindert, PGA Director of Golf at The Country Club of Lansing in Lansing, Michigan.
Partnering with the Frisco-headquartered golf organization on the campaign is Omaha Productions, a media company that was founded by pro football hall-of-famer, Peyton Manning.
“Since 1916, PGA of America Golf Professionals have been the connection point of the everyday golfer’s journey," Lindert said. "While we enjoy a compelling heritage in major championships like the Ryder Cup, our real value and mission focuses on our role in influencing the future of our game, ensuring people everywhere can love the game in their own way, for a lifetime.”
For Phase One of the campaign, Omaha Productions will be in charge of producing the various commercials and digital and social content for the PGA of America, showcasing a number of pro golfers and other organization members, including PGA Tour player Michael Block.
“My early lessons with a PGA of America Golf Professional started my lifelong love of golf,” said Manning. “Playing golf with my dad, brothers and friends is one of my favorite things to do and it all started with those core lessons many years ago.”