When Suzy Batiz filed for bankruptcy a second time at age 40, she didn’t see it as a failure. She saw it as freedom.
With everything stripped away, Batiz discovered what she calls the luxury of losing everything — a clearing that forced her to face herself and question every story she’d believed about success.
“All the distractions were gone,” she tells Local Profile. “I had to ask: What am I doing, and why?”
This September, she’ll share the hard-won wisdom behind that perspective as a keynote speaker at North Texas’ most powerful women’s leadership event: Local Profile’s 24th annual Women in Business Summit, presented by Bank of America, on Sept. 12. For Summit details, tickets and sponsor opportunities, visit: localprofile.com/womeninbusiness
From Breakdown to Breakthrough
After decades of therapy, workshops and shamanic journeys, Batiz realized she was stuck in what she calls a closed-loop system of trying to fix herself.
Her turning point came when she asked a simple question: What if I’m not broken?
Instead of chasing self-improvement, she began tuning in to something bigger — a higher power, an inner knowing, a vision that felt alive.
“When I started to trust that resonance, everything changed,” Batiz says. “It’s like two frequencies aligning and amplifying each other. You can’t fake that. You don’t have to push yourself. You’re just in flow.”
The Spark Behind Poo~Pourri
That same resonance guided her to an idea nobody took seriously: a bathroom spray.
“I was shown it — oil floats on water. I saw it,” she says. “I didn’t have any doubt.”
Batiz threw herself into the idea that lit her up. Poo~Pourri became a cultural phenomenon, and her company, headquartered in Addison, grew into a multimillion-dollar brand.
Faith Over Fear
Even success didn’t protect her from big battles. At one point, she sued a $50 billion company and won, a true David and Goliath moment.
“It wasn’t because I had all the answers,” Batiz says. “It was faith. That’s it. I just believed.”
But the more her business grew, the more she felt trapped by what she’d built.
“The more money I made, the more I had to protect it,” she says. “That’s not freedom.”
Batiz even turned down a streaming series from one of the biggest platforms in the world. “I told a friend, ‘I wish I could sell the rights to Suzy Batiz so I could live my life,’” she recalls.
That moment hit her hard. She realized she had become a prisoner of her own identity and decided to let it go.
Redefining Freedom and Success
Today, her definition of success is radically simple: “Can I lay my head down at night feeling proud of how I showed up? Did I feel inspired? That’s it.”
When asked about confidence, she waves off the notion of self-trust altogether.
“I don’t trust myself, I trust the vision,” Batiz says. “I trust what God shows me.”
When Ideas Feel Alive
Batiz believes ideas themselves carry energy.
“Ideas have life force,” she says. “When something is alive for you, you’re lit up. You have all the energy in the world to pursue it.”
Her rule is simple: If it feels expansive, trust it. If it drains you, let it go.
She urges others to treat their time like an investment portfolio: “Protect your energy like it’s your bank account, because it is.”
And if something isn’t producing more energy, she says, “start whacking it away like guerrilla warfare. It’s not fun, but you can find hours you didn’t know you had.”
This approach isn’t just for entrepreneurs. She encourages professionals to have honest, values-based conversations about where they thrive.
“Tell your boss: ‘This part of the project lights me up. I’ll deliver more if I focus here.’ It’s a business case, not just a feeling.”
A Message for Future Leaders
Above all, Batiz believes purpose starts with curiosity and that no guru can give you the answers.
“Sit in silence. Listen,” she says. “Whether you call it your higher self, God, or the universe, you’ll find guidance there.”
Her most life-changing advice isn’t a directive, it’s a question:
“How do you feel at the end of the day? That’s where the truth lives.”
Hear More At Local Profile’s Women in Business Summit
Suzy Batiz will share her story and transformative insights as a keynote speaker at North Texas’ most anticipated women’s event: Local Profile’s 24th annual Women in Business Summit, presented by Bank of America.
Join 500 of North Texas’ most influential women for a day of powerful conversations, high-impact networking, and stories that will inspire you to trust your own path.
Tickets are on sale now and they won’t last long.
Get your tickets and all event details at localprofile.com/womeninbusiness.
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