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Visit Frisco To Lead Rail District Branding Project

The official brand launch is scheduled for early fall 2024

Frisco's tourism board, Visit Frisco, was selected to craft a fresh brand identity for the city's renowned Rail District neighborhood.

According to Visit Frisco, this branding initiative aligns with the ongoing revitalization efforts of the Rail District, a key focus area for the city council in 2024. Development plans encompass various enhancements such as road improvements, plaza construction, sidewalk expansion and the addition of parking facilities.

Throughout the spring and summer, Visit Frisco will collaborate closely with agency partners to embark on a comprehensive exploration of the Rail District. This endeavor will involve gathering insights from residents, Frisco visitors and local business proprietors through an online survey.

The branding project's ultimate outcomes include a brand logo, color palette, typography and copy guidelines. These elements will ensure that the Rail District is depicted in a unified manner across all marketing platforms.

Individuals wishing to participate in the survey and provide their personal insights on the area may do so by visiting

“We’re seeing lots of activity in the Rail District, and we’re excited to kick off this branding project,” Visit Frisco’s Director of Marketing and Communications Cori Powers said. “We’ll be developing a brand that truly encompasses the values and personality of the Rail District and tells its story in a meaningful, memorable way.”

According to the projected timeline, the discovery phase will extend throughout May, with creative development slated for sometime this summer. The official brand launch is scheduled for early fall 2024.

Visit Frisco was endorsed as the leading force behind the branding initiative by Velocity, the Rail District's planning group, in its strategic plan framework and report released last autumn.

“We understand the Rail District is an important area to a lot of people, so we want to ensure we’re soliciting feedback and responses from as many unique perspectives as possible,” says Powers in a statement. “Ultimately we want the Rail District — and the brand that represents it — to be something everyone in Frisco is excited to share and experience.”

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