The findings from the fifth edition of the U.S. Snack Index confirm a sentiment shared by many – the scarcity of time in our daily lives. The challenge of finding time to prepare, consume and savor meals, is anticipated to erode the traditional distinction between "snacks" and "meals" in 2024.
Ahead of the new year, Plano-based Frito-Lay and Quaker are introducing three snacking trends that are set to influence the upcoming year: “The Time Crunch Dilemma,” “The Snack Savant” and “Snacking for Tasty Satisfaction.”
The Time Crunch Dilemma
In 2024, many Americans will spend less time cooking and prepping, instead switching to simple meals that require less effort to make.
According to Frito-Lay, the typical American allocates around 52 minutes daily for the preparation, consumption and enjoyment of meals. One-third of consumers report having even less time, managing to squeeze in less than 30 minutes a day for meal preparation and enjoyment.
Because of this, many are using snack products in place of meals, dubbed “girl dinner.” At least once a week, over half of consumers use snacks as a key ingredient in no-prep dinners.
The Snack Savant
The rise of the self-proclaimed snack savant is expected to make an appearance in 2024. According to Frito-Lay, the title will be used to define those who pride themselves on their snacking habits and adventurous taste.
Frito-Lay reported that 80% of consumers agree that combining multiple food products to create the perfect bite is an “art form.” Fifty-five percent report that their favorite snack combinations are inspired by what is already in the pantry, and they rely on social media for additional ideas (32%).
Snacking for Tasty Satisfaction
Frito-Lay also predicts that in 2024, snacking will be centered on the importance of “purpose, protein and packing a punch.”
When perusing snacks at the grocery store, Americans identify protein as the most crucial nutritional factor (55%). Every week, 60% of consumers turn to their preferred snack items for an energy boost. Millennials (72%) emerge as the generation with the greatest need for a pick-me-up, surpassing Gen Z (62%), Gen X (61%) and Baby Boomers (46%). Parents outpace everyone else, with 72% relying on snacks for energy.
For more information, or to visit the complete study, visit FritoLay.com/Snack-Index.
