Julian Rodarte has a new home — and it comes with Versace plates.
The Dallas-born chef and restaurateur has officially joined Dee Lincoln Concepts as Culinary Director. The move pairs one of North Texas’ rising talents with one of its most established names: Dee Lincoln, a fixture in the high-end dining scene and the force behind Frisco-favorite Dee Lincoln Prime, Havana Dee’s Lounge, Dee’s Table Burgers & More and Dee Lincoln’s Bubble Bar at AT&T Stadium.
“This is a full-circle moment for me,” said Rodarte. “I’ve always been driven by amazing mentors and now I get to work for Dee. I’m excited to learn from her, grow and build something special together.”
A Fast Rise — and No Signs of Slowing
At 32, Rodarte has already racked up a résumé most chefs twice his age would envy. After graduating from the Culinary Institute of America, he trained under Dean Fearing at Fearing’s and co-founded Beto & Son at Trinity Groves in 2016. At just 23, he was named to Zagat’s “30 Under 30 Most Innovative Chefs in the U.S.”
From there, things got busier. Rodarte competed on Beat Bobby Flay, judged on Food Network, repped the U.S. at the World Tapas Competition in Spain and starred in 30 cooking episodes for Tastemade. Most recently, he served as Executive Chef at COSM and CEO of Trinity Groves Restaurant Group, where he launched three new restaurants in less than two years.
In 2024, D CEO named him one of the 500 Most Powerful Business Leaders in North Texas.
What’s Next for Dee Lincoln Concepts?
Rodarte isn’t just coming in to hold the line. He’s planning to introduce a range of new programming, including:
- A curated omakase experience led by the group’s sushi chef
- Elevated chef’s selections of seafood and premium cuts
- A chef’s table tucked into a private room, seating six guests nightly for a seasonal tasting menu — served on Versace tableware
At the same time, he plans to maintain the menu items and style that Dee Lincoln’s customers already love. “Dee has an incredible following,” Rodarte said. “It’s important that we preserve what people love while introducing fresh ideas.”
A Partnership Built on Respect — and Hustle
Dee Lincoln, dubbed the “Queen of Steaks,” said Rodarte checked every box she was looking for. “I searched extensively for a chef who could bring vibrant, youthful energy, fresh ideas and help keep us relevant,” she said. “Julian not only understands the business side of hospitality but also leads with authority and heart. He embraces my passion and love for food while respecting my journey as an independent owner. It will be an extraordinary experience to witness our growth as we take things to the next level.”
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