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Rollertown Beerworks Breaks Ground In Frisco, Texas

The brewery and headquarters is expected to open in late 2024

Rollertown Beerworks recently announced the groundbreaking of its Frisco-based headquarters and brewery. 

According to Rollertown, the new headquarters will be situated on a 2.6-acre downtown plot located at the northeast corner of Main Street and John Elliott Parkway. This spacious area is perfect for hosting large-scale events, festivals and concerts, in addition to significantly expanding the production capacity. 

The 11,000 sq. ft. production facility will house a new 60 beer barrels (BBL) brew house capable of producing over 75,000 BBLs annually. Meanwhile, the 13,000 sq. featuring a two-level indoor/outdoor taproom, beer garden and rooftop deck will be complemented by nearly 30,000 sq. ft. of outdoor green space featuring at least one large performance stage.

“This hub will facilitate community engagement and enrichment while providing opportunities for like-minded folks by supporting local artists, creators, musicians, distillers, wine makers, home brewers and chefs to name a few,” Rollertown said on its website. “This new destination will be an inviting place for families, dogs and beer nerds alike…a melting pot of diverse personalities, a catalyst for entrepreneurship and a springboard for opportunity with unmatched hospitality and world-class beer.” 

In Nov. 2022, Frisco City Council approved an agreement with Rollertown Beerworks to open a new brewery production facility in a city-owned property adjacent to the downtown silos. 

The company's executives anticipate that the facility will draw 250,000 visitors annually and plan to hire a minimum of 36 employees for both full-time and part-time roles. As part of the agreement, Rollertown committed to hosting at least twelve live, special events per year to contribute to the enhancement of Frisco's tourism. 

“Along with being one of the finest places to live in the country, Frisco is one of the most creative, forward-looking communities in the U.S.,” said Jonathan Rogers, CEO of Rollertown. 

Rollertown will continue to operate the current taproom in Celina. The brewery recently expanded the tapwall to include 20 taps and now offers wine and spirits for a more inclusive menu for guests. 

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