The Original Donut Shop Coffee recently announced a new partnership with Grammy Award-nominated country musician, Kelsea Ballerini, making her the brand’s first-ever celebrity ambassador.
As part of the multi-year deal, Ballerini will be surprising fans with a number of surprise treat experiences, including social media giveaways. The multi-platinum songwriter is a self-professed coffee fan, who also has a history of treating her fans, making the newfound partnership a perfect fit for both parties.
"Starting each day with a cup of coffee has always been part of my routine," said Ballerini. "Whether I'm on the road touring or unwinding at home, coffee is a must-have wherever I am, so I'm excited to be The Original Donut Shop's first-ever brand ambassador because we both believe that everyday deserves to be celebrated with a treat."
The Original Donut Shop is one of several product brands owned by the newly Frisco-headquartered beverage company, Keurig Dr Pepper, Inc. Construction is underway on Keurig Dr Pepper's new headquarters. The 350,000-square-foot office building will be built at The Star in Frisco and will house around 1,100 employees currently located in the company's Plano office.
The coffee brand offers a number of coffee flavors that are “treat-inspired,” including Nutty + Caramel, Vanilla One Step Latte and ICED Cookies + Caramel, to name a few.
Amidst the partnership, The Original Donut Shop says that it plans to “tap into Ballerini's passion points to continue reimagining the limits of coffee by bringing unexpected treats to coffee and music lovers alike.”
"Kelsea's effervescent spirit matched with her authentic love for coffee perfectly aligns with The Original Donut Shop's personality," said Becky Opdyke, senior vice president, Coffee Marketing at Keurig Dr Pepper, Inc. "As we look to further deliver treaty occasions for our consumers, we're thrilled to be teaming up with a record-breaking musician such as herself."
Fans looking to stay in the know for future giveaways and experiences can follow Kelsea Ballerini on Instagram, as well as @TheOriginalDonutShop on all major social media channels.
