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First Look: 140,000-Square-Foot Target Opening In Prosper, Texas

The new store will be in the Gates of Prosper

On Oct. 22, 2023, the Gates of Prosper will welcome a 140,000-square-foot Target — one of the largest in North Texas. 

Located at Highway 380 and Preston Road, the target will create approximately 225 jobs. This location will be the 49th store in DFW, which employs approximately 9,615 team members total.

“We're excited to bring the joy of Target to new guests and help them discover a unique shopping experience tailored to the needs of the Propser community," said Stuart Newton, store director of the new Prosper Target store. “We offer a wide assortment of Target’s top owned and national brands spanning adult beverage, seasonal items and much more, as well as a convenient CVS pharmacy, Ulta Beauty and Starbucks location."

In 2016, construction began at the northern intersection of Preston Road and U.S. 380, giving rise to the Gates of Prosper shopping center. The retail development is by Dallas Cowboys owner Jerry Jones’ real estate company Blue Star Land. The building of the development was split into three phases — the last including Target, Outback Steakhouse and more.

Blue Star Land began the second major phase of the project in 2021. Phase two brought Kohl’s, Hobby Lobby, HomeGoods, Calloway’s and Michael’s to the northwest quadrant of Preston Road and Richland Boulevard.  Now in phase three, which will bring Target, visitors can expect to see the most modern Target model. But according to The Dallas Morning News, it’s not quite the biggest. Built in 2009, the 191,000-square-foot Target at the Village at Allen on East Stacy Road takes the cake, but Target no longer makes stores that large. 

The inception of the Gates of Prosper development can be traced back to the early 1990s when Cowboys' owner Jones began acquiring land for the project. During that time, the majority of the area remained agricultural. 

Spanning over 500 acres, this mixed-use project is anticipated to eventually reach a total estimated value of nearly $1 billion. Additionally, the development's plans encompass the construction of 1,000 residential units, comprising apartments, single-family homes and townhouses.

But the Gates of Prosper isn’t Jones’ only development in Prosper. Local Profile previously reported Blue Star Land is in the process of building a residential and retail development surrounding the iconic silos in Prosper, Texas more than two years after acquiring the property. 

The development will include “four or five hundred apartment units” and retail stores, with the silos in the center. A park is also included in the master plan with the idea of enhancing the city’s historic qualities.