Abercrombie & Fitch officially stepped into the NFL world with a multi-year partnership with the Dallas Cowboys and the Dallas Cowboys Cheerleaders. The collaboration makes Abercrombie the first official fashion partner of both a National Football League team and the league itself, signaling a new era where fashion and football collide.
Building on the success of its Cowboys-inspired NFL product line, Abercrombie will now sell licensed apparel for men, women, kids and even pets at select Cowboys Pro Shops. Fans will also see the brand’s presence woven into experiences at AT&T Stadium, The Star in Frisco, Cowboys Club and special team events.
Fashion Meets Football
The retail giant is aiming to go beyond typical sportswear, offering fans a way to integrate Cowboys pride into everyday looks. It’s a partnership that extends beyond the sidelines, designed to blend the Cowboys’ energy and Abercrombie’s signature style.
“Our partnership with the Dallas Cowboys allows us to connect fashion and football in a way that extends well beyond game day,” said Carey Collins Krug, Abercrombie & Fitch Co.’s chief marketing officer. “We are bringing our approach to style into the Cowboys’ world, from the players to the larger fan community. This isn’t just about team merch, it is about creating fashion that reflects the full lifestyle of today’s fan.”
Star Players Step Into Style
The collaboration is already making waves among Cowboys players themselves. Wide receiver CeeDee Lamb and tight end Jake Ferguson have joined Abercrombie’s “style concierge” program, which provides NFL players with access to stylists for off-the-field outfits.
Lamb is taking it one step further with a player-designed collection debuting later this season, available online and in select Abercrombie stores. His input will bring a direct athlete-to-fan connection, giving Cowboys supporters a fresh way to rep their favorite player.
A Fashion-Forward Future For The NFL
For fans, this means Cowboys gear isn’t limited to jerseys and hats anymore — it’s about wardrobe staples that reflect personal style while showing team pride.
“The NFL and fashion are more aligned than ever, which makes this partnership with Abercrombie an impactful step forward,” said Dallas Cowboys Chief Brand Officer and Co-Owner Charlotte Jones. “Together, we’re taking the intersection of the Cowboys brand, lifestyle and apparel even further, embedding our unique energy and spirit with Abercrombie’s signature style in a crave-worthy way that delivers what our fans want.”
Where To Shop The Collection
Abercrombie’s official NFL collection, featuring the Dallas Cowboys, is available now at Abercrombie.com and select Abercrombie stores, with expanded offerings at Cowboys Pro Shops rolling out soon.
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