Amidst the relentless wildfires consuming the Texas Panhandle, H-E-B pledged $1 million towards recovery efforts, emphasizing its commitment to aiding affected communities and first responders.
H-E-B Chairman Charles Butt led the charge with a $500,000 donation to the STAR Fund (State of Texas Agriculture Relief Fund), providing crucial support to farmers, ranchers, producers and agribusiness owners impacted by natural disasters.
In addition, H-E-B allocated another $500,000 to bolster recovery initiatives and assist nonprofits in addressing the Texas Panhandle wildfires. Throughout the crisis, H-E-B collaborated closely with the High Plains Food Bank, providing significant resources, including food, water, hygiene items and cleaning products.
"Our hearts go out to all those affected by this disaster, now the largest wildfire event in Texas history," said Winell Herron, H-E-B Group vice president of public affairs, diversity and environmental affairs, in an official statement. "At H-E-B, we're committed to serving all Texans. Alongside our chairman and the entire H-E-B family, we're dedicated to helping affected communities recover."
More than 100 active wildfires are currently raging across northern Texas and Oklahoma, with the Smokehouse Creek Fire becoming the largest fire on record in Texas, burning over 1 million acres. Supporting communities in need aligns with H-E-B's Helping Here and Spirit of Giving initiatives, driving their ongoing commitment to assist affected areas.
To further support relief efforts, H-E-B has launched a checkstand donation campaign, allowing customers to contribute during in-store transactions and via Favor Delivery platforms. Additionally, patrons can support nonprofit organizations such as the High Plains Food Bank, STAR Fund and the Spirit of Giving Fund.
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