A global name is joining North Texas youth soccer. Atlético Dallas Youth, a Richardson-based club, has partnered with Más+ by Messi, the performance hydration drink developed by football legend Lionel Messi. As of this season, Más+ becomes the official kit sponsor for all youth teams.
Unveiled June 30, the partnership marks a milestone for the club. The Más+ logo will now appear on the front of every official jersey, a move designed to inspire players and reflect shared values: performance, discipline and passion.
More Than a Logo
“This is more than a logo — it’s a statement of who we are and who we aspire to be,” said Sam Morton, chief commercial officer and co-founder of Atlético Dallas, in an official release. “This partnership represents a shared passion for empowering young athletes at the local level.”
Ravi Sehra, director of operations and strategy, agreed. “Más+ embodies the same drive, discipline and passion we see in our players every day,” he said. “This kit reminds them that greatness is within their reach.”
Launched in 2024, Más+ blends electrolytes, natural flavors and essential vitamins without artificial sweeteners or colors. According to the brand, the drink was born from Messi’s desire for a cleaner, more functional sports beverage.
“Our partnership with Atlético Dallas Youth Academy underscores our commitment to helping young soccer fans and players stay positively hydrated and have fun,” said Robbie Georgevich, senior manager of sponsorships at Más+.
Bridging Local and Global
Formerly Renegades Soccer Club, Atlético Dallas Youth has grown into a fixture of the North Texas soccer scene. The club trains athletes of all levels through structured coaching and long-term development programs.
The Más+ deal links local youth sports with one of the game’s most iconic names. It also positions Atlético Dallas Youth among a select group of organizations partnering with Más+, which also sponsors Inter Miami CF and MLS NEXT.
To explore Atlético Dallas Youth programs, visit atleticodallasyouth.com or follow @atleticodallas_youth on social media.
Más+ by Messi is available at H-E-B, Walmart, Tom Thumb, Albertsons, Market Street and Fiesta Mart. Learn more at masbymessi.com.
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