Drivers heading down the Dallas North Tollway may already notice something new taking shape at Galleria Dallas. The future Netflix House, set to open Dec. 11, is getting a massive spray-painted mural on its façade.
Once a Belk department store, the building’s blank walls have been transformed into a sweeping canvas of Netflix’s biggest hits. The mural explodes with saturated color and oversized characters — from the masked guards of Squid Game to the supernatural Demogorgons of Stranger Things and the regal elegance of Bridgerton.
Spanning the entire front façade, the artwork wraps the entrance in a collage of genres, styles and stories, making the former retail space feel alive with energy. It’s less a mural than a cinematic montage rendered in spray paint — a larger-than-life teaser that beckons fans to imagine what adventures wait beyond the doors.
What Is Netflix House?
For more than two decades, Netflix has streamed stories into living rooms. Now, it’s flipping the script with Netflix House: an immersive, in-person experience where fans can interact with their favorite shows year-round.
The Dallas location will span more than 100,000 square feet, filled with themed attractions, interactive games and evolving experiences. Guests can wander in for free, shop exclusive merch, or pay for ticketed adventures like screenings and hands-on challenges inspired by Netflix originals.
A few of the headline experiences promise both chills and thrills:
Stranger Things: Escape the Dark
Enter the ruins of Hawkins and hunt for three missing townspeople. Just watch your back — the horrors hiding inside might find you first.
Squid Game: Survive the Trials
Think you’ve got what it takes to outwit the Front Man? Compete in twisted games, turn on your friends if you must and see if you can make it out alive.
Netflix RePLAY
This isn’t your average arcade. Dive into story-driven rooms, physical challenges and throwback-style games inspired by Floor Is Lava, Love Is Blind, Army of the Dead and Big Mouth. Go head-to-head or team up — bragging rights are on the line.
Why Dallas, Why Now?
Philadelphia gets the first Netflix House on Nov. 12, but Dallas won’t be far behind. As one of the first three cities worldwide to host the concept — alongside Philly and a planned Las Vegas location in 2027 — Dallas is being put on the global entertainment map.
Tickets for Dallas experiences go on sale Nov. 18, aligning perfectly with the highly anticipated Stranger Things final season premiere. For locals, that means front-row access to a constantly evolving hub of entertainment, right in their backyard. Sign up for the waitlist now.
A Landmark In The Making
While Netflix House is still under construction, the mural is already doing its job: sparking curiosity, turning heads and hinting at the scale of what’s to come. Beyond its bold colors, the mural serves as Dallas’ first sneak peek at Netflix House and the adventures it will bring.
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