Frisco continues to attract corporate relocations at a record pace, with Brightline Dealer Advisors (BDA) becoming the latest company to commit to the city’s fast-growing business district.
The insurance agency, ranked among the Business Insurance Journal’s Top 100, will move its headquarters from Addison to The Tower at HALL Park by November 2025.
A Strategic Move to Support Growth
BDA signed a 10-year lease for more than 10,000 square feet of space in the newly opened 16-story Tower, part of HALL Park’s evolving mixed-use campus. The relocation signals more than just a change of address. It reflects the company’s broader investment in culture, collaboration and future growth.
“As we continue to invest in our bold vision and aggressive growth expectations, we were intentional about finding a location that could do more than house our team,” said Eric Dragoo, CEO and president of Brightline Dealer Advisors, in an official statement. “The Tower at HALL Park checked every box.”
Purpose-Built Headquarters
Designed to bring the Brightline experience to life, the new HQ will include a state-of-the-art training facility, home to the Brightline Academy. The academy is central to BDA’s mission of increasing front-end profit for automotive dealers, developing strong leaders and preparing teams to scale.
The Tower offers a suite of premium amenities, including two private terraces on every floor, a fitness center, a corporate lounge and a large outdoor hospitality deck with fire pits, grills, TVs and ample seating. Tenants also benefit from a direct connection to the HALL Park Hotel – Marriott Autograph Collection, providing easy access to meeting spaces and on-site dining at Palato Italian Kitchen and Lounge.
HALL Park’s Broader Vision
Kim Butler, executive vice president of HALL Group, said BDA is an ideal addition to the tenant mix at HALL Park: “Their forward-thinking approach and innovative use of office space perfectly complement the dynamic, modern environment we’re cultivating throughout our campus,” Butler said. “As Frisco continues to attract leading companies and headquarters across industries, we’re proud to be part of its ongoing momentum.”
Located near Kaleidoscope Park and within walking distance of The Star, HALL Park offers a fully integrated community with residential, retail and hospitality elements designed for modern work-life integration.
Frisco’s Momentum As A HQ Magnet
Brightline Dealer Advisors joins a growing list of companies that have relocated or expanded into Frisco, including McAfee, TIAA, Boingo, Accolite Digital, Toshiba Global Commerce Solutions, Extenet and Ruiz Foods, among others.
According to CBRE’s 2025 report, the Dallas–Fort Worth area leads the nation in corporate headquarters relocations, with 100 moves between 2018 and 2024. In Frisco alone, more than 280 startups are currently operating, and the city is home to nine professional and collegiate teams, five world-class sports facilities and five of the nation’s seven eSports team headquarters.
Frisco's Formula For Success
Companies continue to choose Frisco for its business-friendly climate, hybrid-ready office environments, and proximity to major consumer bases. For BDA, the move marks a new chapter in a city that’s quickly becoming synonymous with corporate innovation and bold ambition.
As Frisco grows its reputation as a next-generation HQ hub, Brightline Dealer Advisors’ relocation adds yet another success story to the city’s expanding portfolio.
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