Frisco will soon serve as the corporate home of a new refreshment beverage giant. Keurig Dr Pepper (KDP) announced it will acquire international coffee company JDE Peet’s in a deal valued at €15.7 billion (approximately $17 billion) before splitting into two independent businesses: a U.S.-focused refreshment beverage company and a global coffee powerhouse.
Two Companies, Two Focuses
Under the plan, the existing Keurig Dr Pepper operation will be divided into:
- Beverage Co. — A North American beverage challenger with brands including Dr Pepper, Canada Dry, A&W and Snapple. Its headquarters will be located in Frisco.
- Global Coffee Co. — A pure-play coffee company with global brands like Keurig, Jacobs, L’OR and Peet’s. It will be based in Massachusetts with an international office in Amsterdam.
Tim Cofer, current CEO of KDP, will lead Beverage Co., while Sudhanshu Priyadarshi will head Global Coffee Co.
Why It Matters
The decision brings one of the most recognizable beverage portfolios deeper into the Dallas-Fort Worth region. Frisco, already home to corporate headquarters across sports, tech and retail, will now anchor a company with more than $11 billion in annual net sales in the refreshment beverage sector.
The move places Frisco at the center of what, according to the official statement, will be a scaled challenger in the $300 billion North American refreshment beverage market. Beverage Co. is expected to benefit from its direct-store-delivery system and its diverse mix of sodas, flavored waters, energy drinks and emerging low- or no-alcohol options.
The Bigger Picture
Meanwhile, Global Coffee Co. will become the world’s largest dedicated coffee company, spanning more than 100 countries and generating roughly $16 billion in annual revenue. According to the release, the combination of Keurig’s single-serve dominance in North America with JDE Peet’s global reach will create “a global coffee champion.”
The restructuring is designed to sharpen focus in both markets, allowing the beverage and coffee businesses to pursue independent growth strategies. The companies expect to realize about $400 million in cost synergies within three years, with earnings growth projected as early as the first year after closing.
Timeline And Next Steps
The acquisition is set to close in the first half of 2026, pending regulatory approvals. The spin-off into two companies will follow shortly after.
To read more about the upcoming restructuring, click here.
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