When the PGA of America headquarters opened in August 2022, it wasn’t just a ribbon-cutting, it was a turning point. Frisco, a city packed with pro teams and youth sports complexes, had never really been a golf town. That changed fast.
Set on more than 600 acres in North Frisco, the new headquarters planted its flag in a part of town that’s exploding with growth. In typical Frisco fashion, it’s not just big, it’s bold. And for PGA of America President Don Rea Jr., it’s exactly where they were meant to be.
“I don't think we could have pulled it off anyplace else,” Rea Jr. said during a media event ahead of the KPMG Women’s PGA Championship. “There's nothing like Frisco. They make you feel at home. We've felt at home for the last three years.”
Welcome to the “Homequarter”
Today, the headquarters of the PGA of America sits at the heart of one of Frisco’s fastest-growing corridors. Flanked by the sprawling Fields development and the soon-to-open Universal Kids Resort, the PGA positioned itself in the middle of the city’s future.
“I felt like Jerry Jones had a crockpot full of stew, bringing it over and saying, ‘Hey, welcome to the neighborhood,’” Rea Jr. said. “I felt like there were pies coming in.”
In other words, Frisco rolled out the welcome mat, and then some.
“Just looking at the faces now that are across the room,” Rea Jr said. “I think it's awesome… It's not a headquarters, it's a homequarter.”
That word, “homequarter,” describes it perfectly. It’s a reflection of what the PGA hopes this place becomes for future generations of professionals and fans alike.
Built for the Future
“Every future PGA professional will walk through that door and they'll learn how to be a PGA member and they'll be embraced by the 31,000 welcoming them to their profession, their craft of getting people to get it airborne so they have more fun, because we know that golf is the antidote for a lot of good things,” said Rea Jr.
While the PGA is a national organization, Rea Jr. made it clear that Frisco is unique. According to Rea Jr., the energy around the PGA’s new home is what gives it staying power. That same energy is what fuels everything from youth development to major professional tournaments.
Don't miss anything Local. Sign up for our free newsletter.
