North Texas is growing fast. These days, cities like Frisco, Plano and McKinney aren’t just suburbs, they’re the center of gravity. So much so that some locals have started using a new nickname for the region: DFFW — Dallas, Frisco, Fort Worth.
It’s got a nice ring to it. Which is lucky, because it could’ve gone... very differently.
The acronym DFFW was originally coined by local Realtor Levi Lascsak. But when Frisco Mayor Jeff Cheney first tried it out in conversation at a Frisco Chamber of Commerce event, things went slightly off-script.
“I almost said FDFW,” Cheney told Local Profile, “because Frisco takes the backseat to no one.”
Confident? Absolutely. Catchy? Debatable. Safe for public signage? Not exactly.
Fortunately, DFFW prevailed — a tidy little nod to the booming north without accidentally insulting the rest of it. After all, we love all of our North Texas neighbors.
Frisco Is Doing Big Things
With massive developments like the $10 billion Fields project from developer Fehmi Karahan, Frisco’s transformation into a full-fledged business and lifestyle hub is well underway. The mixed-use community, featuring residential, office, retail and hospitality components, signals the city’s readiness to meet the demands of its expanding population and business landscape. Not to mention, just down the road is the PGA headquarters and the soon-to-be Universal Kids Resort.
Not to mention, companies such as McAfee, Toyota Financial Services, Toshiba, Haskell and TIAA have established a large presence in the city, while successful tech startups like Plug and Play are also finding a home in Frisco’s supportive business environment.
“We're well on our way to being like an Austin, bringing these startups,” Cheney previously said. “We're becoming kind of the epicenter for that. Certainly, we're a global city.”
And that booming growth? It’s exactly why Frisco’s no longer just playing in the suburbs, it’s joining the big leagues with DFW. Or rather… DFFW.
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