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North Texas Food Bank Launches Holiday Giving Campaign

Every contribution made throughout the Face of Hunger campaign will be tripled

The North Texas Food Bank (NTFB) recently started the "Face of Hunger" holiday-giving campaign, to raise awareness of the fact that hunger impacts the lives of nearly 640,000 North Texans.

According to NTFB, of the nearly 640,000 North Texans affected by hunger, over a third of them are children, amounting to one in every six kids in our region. This places the NTFB service area among the top four in the nation for the highest levels of food-insecure children. The campaign's goal is to bolster support during the holiday season, a time when the demand for food assistance escalates.

The campaign shows the widespread nature of hunger in North Texas and its broad reach across various demographics. The Face of Hunger campaign showcases images that capture this diversity, underscoring that hunger makes no distinctions.

“The face of hunger is all around us – it could be living right next door, working alongside you every day or even attending school with your children,” said Chief External Affairs Officer Erica Yaeger. “Our neighbors in every zip code are facing increasingly difficult choices every day – deciding whether to purchase food or pay for other necessities such as medicine, utilities or rent. Having access to nutritious food should be a decision no one should have to make.”

According to an October study by the U.S. Department of Agriculture, Texas ranks as the second most food-insecure state in the U.S. The study revealed that, on average, 15.5% of households in Texas experience a lack of consistent access to affordable and nutritious food. Since March 2022, the NTFB observed a roughly 15% increase in the number of meals it facilitates through both SNAP and food distribution, currently offering access to approximately 400,000 meals daily.

During this holiday season, you can make a significant impact by guaranteeing that every North Texan grappling with hunger has access to nutritious meals. Thanks to a generous matching grant from the Beaumont Foundation of America and Sammons Enterprises, every contribution made throughout the Face of Hunger campaign will be tripled, with a maximum matching amount of $200,000.

For more information and to donate, visit