Shoppers at Galleria Dallas were greeted with an unexpected sight this week: a striking installation celebrating the Dallas Cowboys.
The pop-up display marks the release of Netflix’s new documentary, America’s Team: The Gambler and His Cowboys, which premiered on August 19. Fans can stop by for a photo opportunity and experience the installation through January 23, 2025.
The Cowboys-themed display is just the beginning of Netflix’s growing presence at the Galleria. Later this year, the streaming giant will open Netflix House, a massive entertainment destination designed to immerse visitors in the worlds of their favorite shows and films.
The Gambler And His Cowboys
With never-before-seen footage and exclusive interviews, this Netflix series will unravel the untold story behind the rise of the Cowboys’ legendary superteam in the 1990s, offering an unprecedented glimpse into the high-stakes decisions, downfalls and drama that shaped the team into a dynasty.
“It’s a soap opera 365 days a year,” Jones says in the trailer.
The Cowboys, now headquartered in Frisco, enjoyed an incredible run in the 1990s, bolstered by a star-studded roster. Throughout the docuseries, viewers will hear from several of these legends, including Troy Aikman, Deion Sanders, Michael Irvin, Emmitt Smith and head coaches Jimmy Johnson and Barry Switzer.
Netflix House Coming In 2025
Currently under construction on the northwest side of the shopping center, Netflix House will span more than 100,000 square feet of repurposed department store space. The venue is expected to debut in fall 2025, offering fans themed dining, exclusive merchandise, and interactive environments inspired by hit series like Bridgerton, Stranger Things and Squid Game.
Sculptures, murals and installations featuring characters from across the Netflix catalog will add to the experience, transforming the space into an entertainment hub unlike anything else in North Texas.
Why Galleria Dallas?
The choice of Galleria Dallas as one of the first Netflix House locations is no coincidence. Along with King of Prussia Mall in Pennsylvania, Galleria Dallas ranks among the most-visited shopping centers in the United States, offering strong retail traffic and the space needed for Netflix’s ambitious plans.
With the Cowboys installation now open and Netflix House on the horizon, Galleria Dallas is positioning itself as more than a shopping destination — it’s becoming a center for entertainment experiences on a national stage.
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